Flow insights: Average revenue per customer

What does this post look like?

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This post shows your average revenue per customer over the last 90 days 

 

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Why do we track this?

This helps you understand your average customer value, knowing how much on average you earn from each customer acquisition can really help your future cash planning.

 

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What to do with this information?

Use it to make plans for the future, if you know you are expecting a short fall of cash you can use this to work out how many new customers might fill that short fall.

Keep track of how this figure changes over time, if you customers keep getting more and more valuable that is great, but if things trend in the other direction have a think about why that might be?

 

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Summary

Knowing the average value of customers over time helps you make plans for the future, and helps you strategise when seeking new customers.

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